A Modern Ecommerce Site For The Whisky Barrel

DESIGN / DEVELOPMENT / MAGENTO / INTEGRATION / INTERNATIONAL ECOMMERCE / SEO & DIGITAL MARKETING

Type

Magento Ecommerce Site

Sector

Food & Drink

Launch Date

October 2016

The Whisky Barrel's Story

The Whisky Barrel is an independent, Edinburgh based, online whisky specialist with over 1000 single malt, blended whiskies and an impressive collection of Scottish Gins.
The award-winning online retailer ships to over 50 countries worldwide so the creation of our third version of their online shop focused primarily on offering customers the easiest way possible of finding the right product, fast.

The Challenge

It was time to migrate their .com and .co.uk websites to a more advanced platform that would allow more opportunities for development. Magento offers a range of extensions and the ability to set up multiple storefronts in different languages and currencies.

The Solution

We integrated GeoIP which detects the visitor’s location. It’s then able to redirect to the appropriate website for their location and display the relevant currency. At checkout, the website automatically selects their country and, where possible, their US state. Customers search for whiskies in a number of different ways such as the age, distillery and the year it was bottled. It was therefore necessary to integrate a sophisticated search engine, which Sphinx is able to provide. Sphinx also handles common misspellings and allows attribute ranking so some are weighted higher than others in the search. This has made a big improvement to the overall user experience.

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A New Start

The Whisky Barrel had previously relied on a number of manual processes to manage stock, track accounting information and provide ongoing contact to customers. We integrated Brightpearl which offers a more streamlined process to reduce manual order administration for the team. We were delighted to work with the team at The Whisky Barrel for their new website. The improved design and ecommerce platform now offers visitors an exceptional user experience across all devices.

Integrations

Magento allowed us to tailor The Whisky Barrel’s website to their exact requirements due to the high degree of flexibility it offers. We were able to create an exceptional user experience as well as make business processes easier for the team.

GeoIP is a very useful integration for The Whisky Barrel as it's able the detect where the user is located to display the relevent currency and shipping rates.

We integrated the website with Brightpearl to help The Whisky Barrel team manage various aspects of the business more efficiently. All order, product, stock and customer management is done through Brightpearl by seamlessly connecting to the Magento database.

Due to the high volume of products that The Whisky Barrel sell, we integrated Sphinx as it scales extremely well to large amounts of data. It also allows visitors to find the most relevant search results quickly, helping improve to user experience.

GeoIP is a very useful integration for The Whisky Barrel as it's able the detect where the user is located to display the relevent currency and shipping rates.

Results

33%

Ecommerce Conversion Rate

58%

Transactions

47%

Revenue

47%

Sessions

“With our e-Commerce site in need of an update and refresh, the fantastic team at Digital Six fully understood both what we wanted for the new website and also what we needed. Their knowledge and expertise of international e-commerce across multiple platforms and the latest e-commerce solutions, has provided us with a fantastic fresh, modern and dynamic new e-commerce website for thewhiskybarrel.com.”

Alastair Brown, Managing Director

The Whisky Barrel