Oxford Medical Training

Bespoke Ecommerce Project For Oxford Medical Training

DESIGN / DEVELOPMENT / INTEGRATION / SEO & DIGITAL MARKETING
Type
Bespoke Ecommerce Project
Sector
Education & Training
Launch Date
August 2016

About Oxford Medical Training

 
Oxford Medical Training is the UK’s leading provider of career development courses for doctors and medical professionals. Oxford Medical Training specialises in developing leadership and management skills, communication skills and teaching skills in medical environments and supporting doctors and consultants preparing for interviews.

The Challenge
We were tasked with implementing an improved ecommerce platform so that the business could operate more efficiently. It was also important that the new website provided a more user friendly experience.
Oxford Medical Training Banner
The Solution
We designed and developed the site using WooCommerce with a number of integrations. This included Infusionsoft, a powerful CRM system which was essential in helping the business grow by allowing Oxford Medical Training to create behaviour based targeted campaigns, which is particularly useful for increasing repeat bookings and subscriptions.

Added Extras

We installed plug-ins to manage the integration between WooCommerce and Infusionsoft; Memberium is used for sending subscriber’s data between the two, and InfusedWoo does the same for order and product data. This means that Infusionsoft is automatically updated once orders are placed and course delegates update their details. A calendar integration further improves user experience as visitors can now find a suitable course date more quickly. Site visitors can also compare courses to enable them to find the most suitable course for their specific needs.
Oxford Medical Banner
GET IN TOUCH
Digital Six
Digital Six Ltd, Norloch House, 36 King's Stables Road, Edinburgh,
EH1 2EU
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