MacGregor and MacDuff: Marketing Case Study

OPTIMISATION AUDIT / MARKETING STRATEGY / SEO / GOOGLE ADS / FACEBOOK ADS
Type
SEO & Digital Marketing
Sector
Apparel

About MacGregor & MacDuff

 
MacGregor and MacDuff are a well established supplier of exceptionally high quality kilts, highlandwear accessories and Scottish gifts. With three stores in Scotland, and a fitting service in London, MacGregor and MacDuff also have an online store selling to customers worldwide. The website has over 4,000 tartans to choose from including their own exclusive collections.

The Challenge

MacGregor and MacDuff turned to our marketing team to help optimise their digital marketing channels, with the main objectives to increase sales and revenue. Increasing visibility of the brand throughout all digital channels was essential for achieving this, particularly via paid advertising.
MacGregor and MacDuff Wedding Outfit

How We Helped

We began by carrying out an optimisation audit which covered technical and on-page SEO, as well as a full channel analysis. Based on these findings, and MacGregor and MacDuff’s online objectives, we created tailored strategies for SEO, paid advertising, email marketing and social media.

Our marketing experts then held two workshops for MacGregor and MacDuff’s in-house ecommerce team. These covered social media and SEO, helping them get the most of out of their marketing activities and ensure best practice is applied to all activities going forward.

Since then, MacGregor and MacDuff’s in-house team have been implementing the email marketing and social media strategies, and we have been providing ongoing SEO and paid advertising support. We actively manage and optimise campaigns on Google Ads, including search, display and shopping, and Facebook. The campaigns employed cover a variety of objectives including increasing online purchases and bookings for kilt fittings, driving footfall to their stores across Scotland, and raising awareness of the MacGregor and MacDuff brand through the use of carefully curated adverts and the optimisation of bid strategies and targeting options.

The Results


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