Highland Soap Co.

Highland Soap Co. Gets A Refresh With Mangento

DESIGN / DEVELOPMENT / MAGENTO / INTEGRATION / SEO & DIGITAL MARKETING
Type
Magento Ecommerce Project
Sector
Skin Care
Launch Date
August 2013

Highland Soap Co's Story

 
The Highland Soap Co. is a family business based in Fort William and manufactures hand-made soaps, skincare and gifts. We have been lucky enough to work closely with it’s founders for over 10 years now; creating firstly the prominent logo and branding and expanding this to now the third version of their online store. We took the opportunity to review and optimise the structure and navigation, which required a more sophisticated platform.

Highland Soaps Ecommerce Project
The Challenge
We redeveloped the website using Magento as it allowed us more flexibility with filtering and cross-categorisation of products.This involved making the core ingredient-based ranges more prominent by allowing users to “shop by range” and by customising the colour scheme and setting depending on the range being viewed.
Highland Soaps Banner
The Solution
A beautiful ecommerce website that reflects the purity of the natural products on offer, whilst giving customers a unique user experience; the website continues to gather compliments as well as visitors and sales.

Refreshed Design, Refreshed Conversions

Ecommerce conversion rates significantly increased with the redevelopment of the site with conversion rates now substantially exceeding the industry average. The brand has been featured in nationwide departments stores, and the customised wholesale trade login area allows wholesalers to access trade prices and place bulk orders.
Highland Soap Co Banner
GET IN TOUCH
Digital Six
Digital Six Ltd, Norloch House, 36 King's Stables Road, Edinburgh,
EH1 2EU
Partnerships