Highland Soap Co. Moves To Shopify

SHOPIFY ECOMMERCE REDEVELOPMENT

Type

Shopify

Sector

Skin Care

Launch Date

December 2020

Highland Soap Co's Story

The Highland Soap Co. is a family business based in Fort William and manufactures hand-made soaps, skincare and gifts. We have been lucky enough to work closely with the Highland Soap Co for over a decade; creating firstly the prominent logo and branding and expanding this to now the fourth version of their online store.

Highland Soap Co. Shopify Ecommerce Project

The Challenge

We redeveloped the website using Shopify. This involved making the core ingredient-based ranges more prominent by allowing users to “shop by range” as well as making the site far more user and mobile friendly! The Magento 1 site had run its course and was becoming restrictive due to poor core vital scores resulting in a less than optimal user experience.

The Solution

A beautiful ecommerce website that reflects the purity of the natural products on offer, whilst giving customers a unique user experience; the website continues to gather compliments as well as visitors and sales.

Visit Site

Refreshed Website, Refreshed Conversions

Ecommerce conversion rates significantly increased with the redevelopment of the site with conversion rates now substantially exceeding the industry average. The user experience has greatly improved and works a dream on mobile!