H&I Background

Hamilton & Inches' Magento Ecommerce Project

DESIGN / DEVELOPMENT / MAGENTO / INTEGRATION / SEO & DIGITAL MARKETING
Type
Magento Ecommerce
Sector
Luxury Retail
Launch Date
November 2015

Hamilton & Inch's Story

 
Since 1866 Hamilton & Inches has been Edinburgh’s premiere destination for fine jewellery, luxury watches and exquisite handcrafted silver. Hamilton & Inches hold a Royal Warrant as silversmiths and clock specialists to Her Majesty the Queen and with their in-house expertise, they continue to offer a range of specialist services including repairs, engravings and valuations.

Hamilton & Inches Magento Ecommerce Project
The Challenge
Hamilton & Inches had an existing website with limited ecommerce functionality and flexibility, and wanted to take their online presence to the next level. A content management system flexible enough so the majority of updates can be carried out in-house, as well as improve the level of integration with current operational and bespoke sales systems were also major driving factors behind this project.
Hamilton & Inches Magento
The Solution
The user friendly interface provides much more opportunity for Hamilton & Inches to interact with their site visitors using online appointment booking and product enquiry functions. The checkout process has been simplified and now offers a vastly improved user experience.

New Start

The improved design and ecommerce platform is fully responsive and now offers visitors to Hamilton & Inches’ website an exceptional user experience, regardless of what device they are using. Inspiring imagery and engaging content is presented in a way that is much more in keeping with Hamilton & Inches’ brand and traditional values and is fully integrated with other elements of their online presence.
Hamilton & Inches
Hamilton & Inches mobile

Integrations

Magento
Magento allowed us to tailor the Hamilton & Inches website to their exact requirements due to the high degree of flexibility it offers. We were able to create an exceptional user experience as well as make business processes easier for the team.
Sagepay integration
Sagepay’s integrated payment solution is extremely reliable and offers a user-friendly process that has helped Hamilton & Inches improve conversions.
Dotmailer Integration
We integrated the email marketing platform dotmailer as it offers a great deal of functionality that Hamilton & Inches benefit from, and crucially provides the personalised communication experience that their customers are accustomed to.
Magento allowed us to tailor the Hamilton & Inches website to their exact requirements due to the high degree of flexibility it offers. We were able to create an exceptional user experience as well as make business processes easier for the team.
Sagepay’s integrated payment solution is extremely reliable and offers a user-friendly process that has helped Hamilton & Inches improve conversions.
We integrated the email marketing platform dotmailer as it offers a great deal of functionality that Hamilton & Inches benefit from, and crucially provides the personalised communication experience that their customers are accustomed to.

Results

15%
Sessions
148%
Ecommerce Conversion Rate
186%
Transactions
74%
Mobile Sessions