Established with a focus on quality, craftsmanship, and sustainability, The Croft House offers a beautiful range of knitwear products including sweaters, cardigans, scarves, hats, and gloves. Each piece is crafted using natural wool and cashmere sourced from British mills, ensuring every garment reflects the brand’s deep commitment to heritage, comfort, and ethical production. Their online store plays a vital role in showcasing their collection to a global audience.

The Croft House's existing Magento 2 website had become more of a hindrance than a help. Despite its aesthetic appeal, the platform had proven resource-intensive, costly to maintain, and persistently buggy since its launch. Frequent technical issues meant the team spent valuable time troubleshooting instead of focusing on growing their brand. On top of that, the customer experience was being impacted by usability challenges and navigation issues, all of which needed to be addressed without losing hard-earned SEO performance.

After scoping the business needs and technical frustrations, a Shopify migration was the clear choice. Shopify’s robust yet user-friendly platform would enable The Croft House team to take control of their site while reducing the technical overhead. The new build focuses on retaining the visual charm of the existing design while dramatically improving functionality, reliability, and usability.

With Shopify’s powerful ecommerce and content management tools, the site is now be easier to update, scale, and integrate with best-in-class apps. From streamlined product navigation to enhanced business processes and customer service features, the new site delivers an elevated user experience - all while safeguarding SEO performance.