Magento Ecommerce For Border Embroideries

DESIGN / DEVELOPMENT / MAGENTO / INTEGRATION / SEO & DIGITAL MARKETING
Type
Magento Ecommerce Project
Sector
Apparel
Launch Date
June 2017

The Story

Border Embroideries (BE) is a family owned business that provides schoolwear, sportswear and corporate embroidery to its wide and varied client base. Business operations are located in Greenlaw in the Scottish Borders, in addition to the 6 retail stores across Scotland’s central belt. With 28 years of experience supplying schools and clubs across the UK and beyond, Border Embroideries has grown to become one of the UK’s leading specialist school uniform providers.

Border Embroideries screens banner
The Challenge
Our team was tasked with building a new and improved website for Border Embroideries, which needed to link seamlessly with their Microsoft Dynamics Nav ERP system. One of the main aims of the project was to streamline processes for both customers and the Border Embroideries team. For example, many schools order uniforms from Border Embroideries by collating paper forms from parents and sending them by post. The new website required a better online ordering process for schools to place orders, and for parents to order uniforms without needing to go through the school. This would make the process much more efficient for staff at Border Embroideries, saving time and eliminating any errors in the order processing stage.
The Solution
Magento was the ideal choice for the new website as it allows the Border Embroideries team to manage their product catalogue efficiently as well as provide their customers with a sleek checkout process.
We implemented a “School Finder” search tool to make it quick and easy for visitors to find the schoolwear they’re looking for. In addition to this, we implemented a plugin that allows schools to access their own dedicated account. This lets schools view their previous orders and update billing and delivery information from their dashboard on the website. They also have the ability to place orders via a quick order system which streamlines the purchasing of multiple products and variants.

Product Page Improvements

The product pages on the website now have more useful information and functionality. Customers are able to submit a review of their purchase, which is displayed on the product page. This helps new customers have the confidence that the product they are buying is of a high standard and worth the money they are going to pay for it.

Some schools require additional customisation such as the pupil’s name or initials embroidered onto the clothing. The product pages for these schools include a text field for customers to submit their additional embroidery requirement.

The improved product pages have not only helped encourage customers to purchase online from Border Embroideries, they’ve also helped make processes more efficient for visitors and the Border Embroideries team.
Border Embroideries Product Page
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Digital Six
Digital Six Ltd, Norloch House, 36 King's Stables Road, Edinburgh,
EH1 2EU
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