Magento Ecommerce For Bawbags

DESIGN / DEVELOPMENT / MAGENTO / INTEGRATION / SEO & DIGITAL MARKETING

Type

Magento Ecommerce

Sector

Apparel

Launch Date

June 2015

About Bawbags

Known for its bold prints and fun designs, Bawbags is loved for its creativity and tongue in cheek humour; because life is too short for boring boxers! The company is a supporter of Orchid (male cancer charity) and the Medical Detection Dogs with proceeds from each sale going towards these fab causes.

The company was founded in 2007 and has grown year on year. However opportunities were being limited by the dated ecommerce software, which was making order fulfilment and modernisation a chore for the Bawbags team.

The Challenge

Magento was the obvious choice to provide a fully responsive, easy to manage, ecommerce platform as well as give their customers the user experience they would expect from such a ground-breaking company.

The Solution

We implemented the Amasty improved layered navigation extension. This allowed us to create mega menus – presenting customers with text based, graphical filters, brands and imagery all located in the menu. In addition to this, we implemented a product review system to further improve user experience.

Visit Site

Wholesale

As Bawbags products are available from a number of independent retailers, wholesale functionality was added to the site. Wholesale customers can log-in and purchase their stock directly from the website. This has streamlined the administration of the site considerably, as well as making it easier for retailers to order their stock

"It’s a pleasure working with everyone at Digital Six - from the outset they’ve been quick to understand our aspirations and requirements, and have built us a site that looks great and performs really well. The build process was really smooth, and the ongoing support is excellent."

Robbie

Bawbags