Magento Ecommerce For Bawbags

DESIGN / DEVELOPMENT / MAGENTO / INTEGRATION / SEO & DIGITAL MARKETING
Type
Magento Ecommerce
Sector
Apparel
Launch Date
June 2015

About Bawbags

 
Known for its bold prints and fun designs, Bawbags is loved for its creativity and tongue in cheek humour; because life is too short for boring boxers! The company is a supporter of Orchid (male cancer charity) and the Medical Detection Dogs with proceeds from each sale going towards these fab causes.

The company was founded in 2007 and has grown year on year. However opportunities were being limited by the dated ecommerce software, which was making order fulfilment and modernisation a chore for the Bawbags team.

Bawbags Magento Ecommerce Project
The Challenge
Magento was the obvious choice to provide a fully responsive, easy to manage, ecommerce platform as well as give their customers the user experience they would expect from such a ground-breaking company.
Bawbags Banner
The Solution
We implemented the Amasty improved layered navigation extension. This allowed us to create mega menus – presenting customers with text based, graphical filters, brands and imagery all located in the menu. In addition to this, we implemented a product review system to further improve user experience.

Wholesale

As Bawbags products are available from a number of independent retailers, wholesale functionality was added to the site. Wholesale customers can log-in and purchase their stock directly from the website. This has streamlined the administration of the site considerably, as well as making it easier for retailers to order their stock
Bawbags project

GET IN TOUCH
Digital Six
Digital Six Ltd, Norloch House, 36 King's Stables Road, Edinburgh,
EH1 2EU
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