W. Armstrong & Son is Edinburgh’s famous vintage store - filled with antique uniforms, vintage handbags, hats and clothes from every decade. Established in 1840, the company has evolved into three retail stores as well as an eBay shop.
Instagram is an important social channel for Armstrongs due to the visual nature of this particular platform. Instagram lets their followers see what's new and be inspired by their styling. To help further increase their following, we added a gallery to the bottom of the homepage that automatically links to their Instagram account. The team can now also reach their customers through effective email marketing. We integrated Mailchimp due to its excellent marketing capabilities such as automated abandonment emails and customer segmentation.
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