“- The Google Analytics Advertising Features you’ve implemented.
– How you and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as Google advertising cookies) or other third-party identifiers together.
– How visitors can opt-out of the Google Analytics Advertising Features you use, including through Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out).
– We also encourage you to point users to Google Analytics’ currently available opt-outs for the web.”
Google is taking this policy requirement seriously, and so should your company. If you don’t update your policy accordingly, you could be infringing on the Data Protection Act.
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