Arguably Scotland’s most prestigious independent retail store, House of Bruar approached us with the task of redesigning the existing online shop to refresh the look and feel and improve user experience in alignment with the brand identity.
The overall site architecture was restructured from the ground up, with a strong focus on user interaction, ease of navigation and SEO.
Each department landing page layout was simplified for easy access to sub-departments and to maximise the impact of the quality photography.
The relaunch in also marked the introduction of the brand new “Explore The House of Bruar” area, which hosts a series of tour videos introducing visitors and holiday-makers to House of Bruar’s scenic setting, the shopping experience in store, and the vast range of quality country clothing available.
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