MagentoLive UK 2017 Day 2

It’s Day 2 of MagentoLive! The Digital Six team are attending both days of MagentoLive UK and will be keeping you all informed with “live” updates throughout both days of this event.

MagentoLive Day 2

Updates and insights from Magento Live UK (latest updates 1st)


Session: General Session

16:44: Its a wrap! MagentoLive, you’ve been awesome!!!

That's a wrap


Session: General Session

16:33: Exciting news about Magento & BLUEFOOT’s advanced CMS – page building capabilities without the need for a developer.


Session: General Session

16:26: 1 in 10 online sales are driven by social

Magento General session


Session: General Session

16:24: Magento is the leader in B2B commerce

Magento powers major B2B brands

Speaker: Paul Boisvert – ProductPaul


Session: General Session

16:00: How Magento is rising to the challenge

General Session - MagentoLive


Session: General Session

15:58: More insights from Jason Woosley:

Adaptation and flexibility is essential for handling change, Magento is uniquely positioned to allow this –

  • Customer experiences are shaping technology – all we have to do is listen
  • Breaking down silos – barriers of communication; Magento challenges these boundaries
  • Ingenuity of the Magento ecosystem – voice technology improving shopper experience AND back office efficiency

Session: General Session

15:50: “Hyper personalisation is winning the day” – Jason Woosley, SVP Product & Technology at Magento


Session: General Session

15:38: The changes experienced by ecommerce in recent times

The changes experienced by ecommerce in recent times


Session: General Session

15:30: New platforms only appear every 10 years or so. The last was mobile, the next one will be conversational user interfaces – Echo etc. (another statement from Dries Buytaert)


Session: General Session

15:25: Dries Buytaert’s key statement – Deliver the right information to the right user, at the right time, on the right device.


Session: General Session

15:19: Mark Lavelle, Magento CEO gets ready to deliver the closing session at MagentoLive.

Mark Lavelle talk


Session: Turn Shipping Into a Profit Machine

14:31: Temando are planning on rolling out extensions for Magento 1 in the future too. The system is currently being developed for Magento 2 and will be available on Enterprise and Community version.


14:22: Clearly we are the highlight of Magento Live!!

Team photo on screen


Session: Turn Shipping Into a Profit Machine

14:16: Furniture retailer Cox & Cox has signed up for the Temando early access programme. (The site doesn’t appear to be live yet, however). Magento are looking for retailers to participate.


Session: The Evolution of Hosting and What’s Next in Cloud Architecture

14:01: Great talk from Josh Ward of Nexcess about the evolution of cloud hosting for enterprise merchants.


Session: Turn Shipping Into a Profit Machine

13:57: Temando allows retailers to automate the process using the system and set shipping rules by location.


Session: Turn Shipping Into a Profit Machine

13:52: Temando is active in 31 countries offering an international fulfilment solution


Session: Turn Shipping Into a Profit Machine

13:50: Partnered with Temando to deliver Magento Shipping. This allows retailers to connect with carriers, drive conversion and revenue, automate fulfilment processes and reduce shipping related costs.


Session: Turn Shipping Into a Profit Machine

13:41: Kate is ready for the next session!

Magento Shipping


Session: The Uberification of the Online Shopping Experience is Upon Us

13:32: Key takeaways –

Key takeaways


Session: The Uberification of the Online Shopping Experience is Upon Us

13:31: Walmart is trialling having employees deliver packages on their way home from work in order to compete with Amazon on delivery.


Session: Treat Your Customers as Individuals. Not as Part of a Crowd

13:24: Bring data together across all shopping channels. Combine profile data, behavioural data and multichannel activity to get a holistic view of individual customers. Use analytics and automation to apply customer insights and inform customer experience. This moves shoppers to buyers and buyers to repeat customers.


Session: The Uberification of the Online Shopping Experience is Upon Us

13:21: The travel search engine Wego created a PWA that functions like a native app reducing load time on mobile to 1.6 seconds. They believe PWAs are the future rather than app development


Session: The Uberification of the Online Shopping Experience is Upon Us

13:17: 

Native apps not working for commerce


Session: The Uberification of the Online Shopping Experience is Upon Us

13:14: “The checkout’s obituary has been written”. Technology like Applepay allows you to avoid the checkout altogether.


Session: Treat Your Customers as Individuals. Not as Part of a Crowd

13:13: Geo-targeted personalisation focuses brands on local markets and ensures relevant content is displayed to site visitors regardless of where they are.


Session: The Uberification of the Online Shopping Experience is Upon Us

13:12: Amazon is creating disruption with Amazon wand and the buying experience where you can scan items and order automatically. Anticipate that Amazon may build a refrigerator in the future and your items will be auto-replenished


Session: Treat Your Customers as Individuals. Not as Part of a Crowd

13:10: Poor shopping experiences are often caused by different channels (on and off-line) having a disconnect with customer behaviour which results in a loss of revenue and on-going custom.


Session: Open Source Innovations in Commerce

13:07: “What is innovation? Sometimes it’s a solution to a problem…other times its a better way of doing something”


Session: The Uberification of the Online Shopping Experience is Upon Us

13:06: Talking about the fact that Uber is almost an unconscious purchase (you don’t have to enter your card details and you are buying. Very simple and rewarding from a consumer perspective.


Session: Treat Your Customers as Individuals. Not as Part of a Crowd

13:05: What is personalisation?
1. Changing customer expectations
2. Building meaningful relationships with customers
3. Allows on-going dialogue and continuous engagement
4. Using the right technology to engage customers directly


Session: Driving Innovation in the Mobile Experience

11:54: Open rate on push notifications via app is 72%


Session: The Importance of Establishing Trust in Connected Commerce

11:50: Trust is key for both established and new brands alike – consumers MUST buy into the fact that buying something from you is a trusted process and that they can trust YOUR brand over others.


Session: Monitoring Your Cache Effectiveness in Magento 2

11:48: Tony Brown from Space 48 detailing some great ways to measure the effectiveness of your caching systems. Ensure that you measure every cache’s performance to check that they are being used as well as possible. New Relic offers great features for this.


Session: Monitoring Your Cache Effectiveness in Magento 2

11:41: AOV up 25-30% after downloading an app

Monitoring Your Cache Effectiveness in Magento 2


Session: Driving Innovation in the Mobile Experience

11:39: Although mobile browser conversion rates are still lower than desktop, mobile apps actually have a 1.5x higher rate of conversion.


Session: The Importance of Establishing Trust in Connected Commerce

11:38: Build trust where it matters – focus on communicating to your customers that you will:
1. Secure their data
2. Protect their privacy
3. Be on their side
4. Deliver as expected and on their terms
5. Guarantee their purchase and satisfaction


Session: Driving Innovation in the Mobile Experience

11:37: Average checkout process on a mobile is 140 taps. 51% of mobile customers don’t feel save entering credit card information


Session: Driving Innovation in the Mobile Experience

11:36: UK individuals access mobile 110 – 150 times a day


Session: Driving Innovation in the Mobile Experience

11:35: 

The UK is a smartphone society


Session: Driving Innovation in the Mobile Experience

11:35: 4 main drivers of abandonment –

1. Friction at checkout

2. Lack of credit

3. Payment method

4. Shipping options


Session: The Importance of Establishing Trust in Connected Commerce

11:33: New business models are pushing the boundaries of consumer trust in return for better customer experiences.


Session: More Than “Getting Paid”: Prioritising Payment Strategy to Enable Growth

10:53: Mark Parkinson, Gene:

4 components to consider in choosing a payment service provider:

  • Commercials (cost of solution)
  • Features and functionality including internationalisation
  • Security and fraud
  • Integration with Magento to reduce risk and cost

Session: More Than “Getting Paid”: Prioritising Payment Strategy to Enable Growth

10:49: If a payment service provider’s sole benefit is being the cheapest, go somewhere else!


Session: More Than “Getting Paid”: Prioritising Payment Strategy to Enable Growth

10:43: “It’s hugely important to understand your customers and their persona whether it’s a mum shopping at 3:45am or a business customer. Know your customer and how they want to interact with you” – Andy Barker


Session: Magento MSI: Community-Driven Development of Advanced Inventory With the Multiple Sources

10:42: With 2.2 were also seeing performance upgrades in the way we can now source multiple stock locations (warehouses, flagship stores etc), and display these stock availabilities to different webstores.

Stock indexing


Session: Magento MSI: Community-Driven Development of Advanced Inventory With the Multiple Sources

10:32: One really interesting thing to come from the new fallback config setup is that we can use a read-only config.php to control exactly what the merchant/client will be able to change from the admin, and because the whole filesystem bar the var and media folders will now be read only once deployed, this also gives us a nice security boost.


Session: More Than “Getting Paid”: Prioritising Payment Strategy to Enable Growth

10:22: Edwards Scott-Finnigan, ecommerce manager, The Gro Company. Looking at their purchase journey which starts at 3:45 in the morning (normally a parent with a baby in their arm and a mobile in the other). How do they make it as easy as possible for the customer? They have chosen Paypal Braintree and Applepay to make it streamlined.


Session: New Integrated Magento B2B Capabilities

10:11: B2B buyers expect ecommerce to conform to their way of buying and are looking for more self-service options when buying but are still looking for more support and in-person assistance. Magento 2 enables this by empowering in-house teams to utilise its new features.


Session: More Than “Getting Paid”: Prioritising Payment Strategy to Enable Growth

10:10: Mark Wood, CTO, Graze: Graze box transactions are very small – £3.99 a box. Did a lot of research in terms of solution and commercial deal. Adyen is the partner they used for subscription payments. Wanted to create a streamlined user experience in terms of driving cross selling whilst making the system easy to use. Again, any ways to reduce “friction”. When they were implementing guest checkouts they determined that Paypal was best.


Session: The New Magento 2.2 Deployment Capabilities & Patterns

10:06: The new system configuration fallback in 2.2 “gives you the power to control what you want to do per environment vs what you want to share across environments.”


Session: New Integrated Magento B2B Capabilities

10:04: Creating powerful buying experiences:

  • Serve all buyers with a mobile ready responsive site
  • Boost sales with powerful merchandising, promotions and content
  • Support B2B and B2C selling multiple brands, and multiple geographies
  • Bring new campaigns to market fast with staging and preview

Session: New Integrated Magento B2B Capabilities

09:54: Magento 2 easily supports corporate accounts:

  • Accept new company requests online
  • Set up multiple buyers in layered organisational structures
  • Assign buyer roles and permissions
  • Create personalised catalogs and price lists for customers
  • Take credit cards, PayPal and payments on account
  • Enable buyers to track orders, quotes, credit and investment

Session: The New Magento 2.2 Deployment Capabilities & Patterns

09:52: Alan Kent, Magento Chief Architect, discussing exciting features of Magento 2.2 which will make the platform faster and much more secure.

Magento 2 talk


Session: More Than “Getting Paid”: Prioritising Payment Strategy to Enable Growth

09:51: Edwards Scott-Finnigan, ecommerce manager, The Gro Company: “It is crucial to remove friction from the website – especially in terms of the payment process.”


Session: The New Magento 2.2 Deployment Capabilities & Patterns

09:50: In bright and early to learn about all the new 2.2 deployment features.  Deployment flow especially seems to have moved on from Magento 1.

Magento 2.2


Session: New Integrated Magento B2B Capabilities

09:49:  Flexible payment options are essential for B2B ecommerce


Session: More Than “Getting Paid”: Prioritizing Payment Strategy to Enable Growth

09:45: Andy Barker, Senior Director, Global payment strategy: “Merchants don’t spend enough time thinking about payments when planning their projects.”

Magento day 2

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