News and InsightsMagentoLive UK 2017 Day 1
The day is finally upon us, MagentoLive UK has arrived! The Digital Six team are attending both days of MagentoLive UK and will be keeping you all informed with “live” updates throughout both days of this event.
MagentoLive Day 1
Updates and insights from Magento Live UK (latest updates 1st)
Session: Magento Business Intelligence: The Essential Dashboards of Online Leaders
17:35: MBI essentials has been announced for Magento 2 – “An easy and affordable way to being analysing your Magento data.” Merchants can connect their Magento database and Google Analytics, gaining access to a library of 75 customisable reports based on transaction, customer and web traffic data – all this starts at $100 a month…with no analytics training needed!
Session: Magento 2 Merchant Perspectives
16:48: Recommendations (top tips) for Magento 2 migration:
1. You can’t put too much time into scoping and planning. Understand the resource you need on client and agency side
2. Ensure you involve the relevant team members in your business
3. Trust the experts and focus on your strengths
Session: Magento 2 Merchant Perspectives
16:40: Big Bus Tours has a 3% conversion rate on mobile. Mobile was the focus of their Magento project.
Session: Customer Service, Evolved: A Guide to Keeping Shoppers Happy
16:39: Key Takeaways –
1. Create innovative ways to deepen customers engagement
2. Take a holistic view of your customer engagement strategy and budget
3. Deeper engagement keeps customers on your shopping path
4. Its your brand, show it off!
5. Understand who your customer is and what they need!
Session: How Artificial Intelligence Will Change eCommerce by 2020
16:36:
How AI is changing ecommerce now
Guest Speaker: Irina Lam from Omniconvert
Session: Magento 2 Merchant Perspectives
16:35: Sanasafinaz talks about prioritising pain points in the project to get these resolved first.
Session: Remastering Magento 2 Frontend with React & Angular
16:33: Being based on angular.js or react.js means we can easily reuse code for conversion to mobile apps, when using either ionic or react.
Session: Customer Service, Evolved: A Guide to Keeping Shoppers Happy
16:31: Use images to tell your story – 82% of consumers have a more positive opinion of a brand that uses custom content.
Session: Customer Service, Evolved: A Guide to Keeping Shoppers Happy
16:30: Product images are key for customer service levels due to the importance imagery plays in helping a site visitor make a decision. Introduce movement such as 360 views…make sure your product images are awesome!
Session: Magento 2 Merchant Perspectives
16:29: Osprey talks about the importance of finding the right agency to partner with including sharing their bigger vision. Osprey learned a lot more than they expected from the discovery phase, which meant that later stages went smoothly.
Session: Magento 2 Merchant Perspectives
16:25: Big Bus tours discusses how Magento allowed them to have the flexibility and scalability to focus on 19 cities and multiple languages at go live.
Session: Customer Service, Evolved: A Guide to Keeping Shoppers Happy
16:20: Customer service is often reactive. Strive for customer engagement for a deeper connection to your brand.
Session: Remastering Magento 2 Frontend with React & Angular
16:20: Rather than Magento 1, where the static and dynamic content are served as one html page, Magento 2 will now be serving the dynamic content via API calls. This is going to see some great increases in performance and easier caching setup. Great for us developers!
Session: Managing Your Magento Migration Expectations
15:55: Migrating from Magento 1 to 2 is as easy as…
Guest Speaker: Brent Peterson
Session: Grow Your Business with Multichannel Marketing
15:54: Facebook Adverts (via Mailchimp) takeaways:
1. Prep images and copy beforehand
2. Invite engagement – go beyond the “like”
3. Take advantage of the “similar” audience option in MailChimp
Session: Grow Your Business with Multichannel Marketing
15:51: MailChimp “similar” audiences deliver a 219% increase in audiences over the baseline compared to the same advert delivered directly through Facebook.
Session: Building a Growth Culture Using Business Intelligence & AB Testing
15:45: How do you apply a learning environment?
- Create an environment where data is accessible (eg open access to Google Analytics)
- Create visible goals and celebrate successes. Before work out goals ensure you know how success will be recognised and celebrated
- Build the capability to test everything. Test the impact of a change before it goes out
- Create an environment where people are allowed to learn, share solutions and improve. It’s OK to test things and OK to fail
Session: Grow Your Business with Multichannel Marketing
15:43: Take Away Tips – Connect your store to your MailChimp account. Take advantage of automation options. Don’t flood inboxes. Make sure the imagery and brand voice stay consistent.
Session: Grow Your Business with Multichannel Marketing
15:41: Automating customer happiness: Use a Welcome email(s) to increase open rate and click rate. But don’t over do it – don’t bombard your audience with emails, keep it simple.
Session: Grow Your Business with Multichannel Marketing
15:39: For automation to work well, you have to understand customers – what they like and don’t like.
Session: Building a Growth Culture Using Business Intelligence & AB Testing
15:38: Creating a growth culture – strip back everything and then look at marginal improvement on each one. Find little improvements which grouped together will have big impact.
Session: General Session
14:57: Four Strategies for success:
1. Be bold with brand
2. Embrace digital 1st
3. Build flexibility into business
4. Innovate through human ingenuity
Session: General Session
14:49: Digital is Everything for Every Industry
Session: General Session
14:34: Progressive Web Application – Experiences should be resilient, integrated, engaging & friction-less
Session: General Session
14:33:
3 Priorities for improvement
1 Placement on the home screen
2 integration through notifications
3 simple offline and installed user experiences
Progressive web apps (PWA) are the solutions…..basically websites with added vitamins!
Session: General Session
14:26: Change is happening all of the time and Magento has always been a leader.
Session: General Session
13:25: Speaker Mark Lavelle – CEO of Magento
Session: Design Thinking: Focus on User Research and Prototyping
13:25: “Most people underestimate the value of real content in the design process”. Couldn’t agree more. This is something we’ve really been trying to push.
Session: Understanding the Total Cost to Upgrade on Magento
13:24: Fitforcommerce said – Strong loyalty for Magento 2 – 92% of people would recommend it.
Session: Design Thinking: Focus on User Research and Prototyping
13:23: “If a picture is worth a 1000 words..a prototype is worth a thousand meetings”
Session: OMS is an Omnichannel Imperative
13:22: Reduce the time-to-market to reduce the required investment
Session: Understanding the Total Cost to Upgrade on Magento
13:15: Challenges – they were an early adopter of Magento 2 and encountered a lot of bugs. They said that all of these are fixed now.
Session: Understanding the Total Cost to Upgrade on Magento
13:07: Oliver Sweeny Shared their experiences with moving from a bespoke ecommerce platform to Magento 2.0 Enterprise Cloud (launched in September 2017). Highlights are that the platform has been stable. Speed and ease of deploying a new campaign, drag and drop remerchandising. It gives their small in house team peace of mind.
Session: Design Thinking: Focus on User Research and Prototyping
13:03: “Empathise, gain a real understanding of your users and problem. Define the data and understand root causes.” 2 really great steps to start off a design process or feedback session.
Session: Understanding the Total Cost to Upgrade on Magento
13:00: Average time for standard implementation of Magento 2 – 4.2 months. However version 2.1 shorter at 3 months (due to fixes in more recent version) – based on study by FitforCommerce.
Session: OMS is an Omnichannel Imperative
12:56: Devlyn used Omnichannel Growth enabled by Magento Digital and Order Management with Magento 2 – 165% increase in conversion in digital channels as they are now able to sell 70K SKUs, not just 7K SKUs
Also, with the deployment of order management there was a 200% increase in “endless aisle sales”
Session: OMS is an Omnichannel Imperative
12:41: OMS makes possible true omnichannel experiences and optimised fulfilment processes – Fulfill Anywhere, Engage Everywhere
Session: Understanding the Total Cost to Upgrade on Magento
12:40: Currently about 12,500 total companies on Magento 2 Community. 400 companies on enterprise.
Session: OMS is an Omnichannel Imperative
12:38: “Consumer and competitive forces are driving higher expectations”
“No longer can we assume we are running 2 silo businesses – consumers expect one business to allow them to buy online and return in store.””
Speaker – Michael Sonier, Head of Omnichannel Product Magento Commerce
Session: OMS is an Omnichannel Imperative
12:30: Getting ready for the OMS is an Omnichannel Imperative session at Magento Live UK
Session: Heading South!
06:26: We are off! Heading south on a VERY early train to London for the Magento Live UK. We’re super excited about the speakers sharing their insights later today.
Also, apologies to the awesome people in London, the rain appears to be following us south!
