20 Years of Digital Marketing: Look Back & Learn

Wednesday the 20th of November | 4 - 8PM | Norloch House, Edinburgh
As part of our 20 Years of Ecommerce celebrations, we’re hosting an event, 20 Years of Digital Marketing; Lookback & Learn. This is our second event this year following on from the successful Ecommerce Evolution event we held back in April.
The aim of this event is to take a look back at the past 20 years of digital marketing but also look to the future, covering a variety of ecommerce-focused digital marketing topics. There will be exciting and insightful presentations from our partners and our in-house experts as well as the opportunity to chat 1:1 with members of our team. These open sessions are an opportunity for you to ask us ANYTHING (ecommerce related of course!)

Why Attend?

Are you spinning several plates trying to keep on top of your digital marketing? Are you baffled by the vast number of options available for marketing your ecommerce store? Do you want to get your ducks in a row and make your digital marketing more efficient?

Are looking to expand your ecommerce offering or are uncertain about what steps to take when it comes to marketing your business online with regards to things like social media, PPC, SEO or personalisation? With our 20 Years of Digital Marketing; Look Back & Learn event, we will hopefully enlighten you with all this and more!
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What You'll Learn

  • Take a look back at the past 20 years of digital marketing - can you remember what Google looked like in 2001?!
  • Find out why your digital marketing should be continuous and the importance of “After Marketing” for customer retention and satisfaction
  • How to use omnichannel personalisation to speak to your site visitors and increase revenue, without breaking the bank!
  • How to avoid the pitfalls of marketing your ecommerce store from social media to emails.
  • Gain insights on digital marketing for ecommerce from our in-house team here at Digital Six
  • Open 1:1 sessions for you to discuss all things ecommerce with our team of in-house experts
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Who Should Attend?
The event is free to attend for any assistants, executives and managers within the world of ecommerce. It's intended for those who implement the strategies within ecommerce businesses; those who work in the business rather than on it! It's a practical session where you can take away hints, tips and some trade secrets to make the most of your ecommerce offering!
If you would like to take part in our event, please complete the Event Registration Form below and your request will be processed. Your place at our event will be confirmed via email in due course.
Agenda
4:30 PM - Introduction
Welcome message from Digital Six's MD, Kate Little.
4:35 pm - 20 Years of Digital Marketing: A Retrospective
A look back at the past 2 decades of digital marketing with Digital Six’s Head of Marketing, Claire Vickers. Looking at what we’ve learnt in 20 years and how we can move forward.
5:00 pm - After Marketing: Shipping Solutions & Their Impact on Customer Service
Mark Robertson, Head of Sales & Partnerships at Veeqo gives insights into the importance of “After Marketing” and its impact on customers service and retention.
5:25 pm - Personalisation: Cutting Through The Noise & Speaking To Your Customers
Kamal Hussain, Head of Sales at Segmentify, takes us through the importance of personalisation and the positive impact it can have on conversion rates, average order value, revenue generation and customer retention.
5:40 pm - Ecommerce Marketing: Staying Ahead Of The Game
Digital Six’s Head of Marketing, Claire Vickers looks at ways of avoiding the pitfalls with marketing your ecommerce store from social media to emails, as well as how to take advantage of the continuous stream of new features to stay ahead of your competitors.
Each presentation will be followed by a short Q&A session
6:00pm - 8:00 pm Networking Reception & 1:1 Sessions With Our Experts
You’ll get a chance to network with other attendees and industry experts, as well as speak 1:1 with our in-house ecommerce experts about all things ecommerce. Sessions will cover SEO, Paid Advertising, UX & Design, as well as Platforms & Integrations - ask us anything!
GET IN TOUCH
Digital Six
Digital Six Ltd, Norloch House, 36 King's Stables Road, Edinburgh,
EH1 2EU
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