Shopify Ecommerce For Dick's

Shopify Ecommerce Project
Launch Date
April 2018

The Story

Dick’s is an independant boutique based in Edinburgh, selling a unique range of clothing, accessories and homewares. These are are sourced from small, independent manufacturers that are known for their high quality products that stand the test of time.

Established in 2012, the company has quickly made a name for itself. Leading fashion magazines including Esquire and GQ have featured Dick’s as one of the best retailers in the UK.

The Challenge
Dick’s turned to Digital Six to design and develop a user friendly website that would help attract more online sales. The main goal of the project was to increase visibility of both locally and UK wide, to help attract Edinburgh visitors and locals to their store in Stockbridge.
Screenshot banner
The Solution
We built the new website using Shopify as this allowed us to create a beautiful website with all of the required features and functionality. The Belle theme was selected for it’s minimal aesthetic, and it includes the ability to showcase lifestyle imagery on the homepage.

Dick’s had been focused on menswear for a number of years, however more recently the product range has been expanded to include womenswear. These new collections are now reflected in the new navigational structure.

Dick’s previously had a blog, however this was using a Tumblr page and wasn’t integrated with the site. The new website includes a fully integrated blog which not only offers exciting content for visitors, it also helps attract more organic traffic. The blog area of the site will focus on the craftsmanship behind various brands available at Dick’s, as well a new product launches.

Email Marketing Opportunities

Our developers fully integrated the ecommerce site with MailChimp. This email marketing software offers advanced reporting, customer segmentation and various email automations such as cart abandonment. These tools will help Dick’s build valuable relationships with their customers which in turn can help increase online sales.
Digital Six
Digital Six Ltd, Norloch House, 36 King's Stables Road, Edinburgh,