What Is Social Media Marketing?
Social Media Marketing is the strategic process of communicating with your customers and industry peers through social networks including Twitter, Facebook, LinkedIn, YouTube, Flickr and Blogger to name a few. Here's why it works:
- Using and visiting social media networks is now a more popular way to communicate with friends and peers than e-mail and account for more than 10% of time spent online
- It's popular, with two thirds the global internet population visiting social networks and less than a month after its fifth birthday, YouTube announced that it has exceeded two billion video views per day
- There are 500 million Facebook users, 50% of whom log-in each day. 20 million join a Facebook Fan Page each day
- The business networking website LinkedIn has 75 million members
The Digital Six Approach to Social Media Marketing
Digital Six can help you adopt many of these online social portals to enhance your online presence and take your online web strategy to the next level. Why consider social media:
- Businesses are starting to realise the importance of social media and are adopting aspects of it such as a ‘Facebook Business Profiles and Facebook F-Commerce
- Social media allows businesses to engage with their customers and speak to them directly and find out what they are thinking
- Businesses can provide a personal and interactive approach to customer care with many already using Facebook and Twitter to communicate updates and answer questions
- It allows customers to tell their friends about your business or products
- Is your competition already using social media?
- It's low cost with the only investment being your time
- It’s viral and if someone likes your business or prodcut they will spread the word for you
Digital Six can help and advise you on how best to maximise your social media presence by working with you to create an online presence on the social networks your clients will already be familiar with. From customised Facebook business profiles and integration with your online shop.