Pay Per Click (PPC) advertising, is a Search Engine Marketing (SEM) technique that provides prioritised adverts in search results that are only paid for when the advert is clicked. Advertisers normally pay a predefined amount per keyword relevent to their target market and can set a budget to ensure predictable spending.

When carried out strategically, PPC can be a cost effective approach to online marketing and it can deliver immediate results to businesses that general SEO may take a little longer to achieve.

• It's very measurable, from keywords, clicks, visits, costs and return on investment
• Size doesn't matter. No matter how small or big your business is, paid search offers a level playing field
• Page 1 of search results in the same day, sometimes within hours, immediately improving brand visibility
• Faster business and customer acquisition

The Digital Six SEO team have years experience in SEM and PPC advertising. We can provide:

• Full industry analysis and keyword research
• Online competitor analysis
• Research of campaigns to be managed
• Expert copy, written for ads
• Keyphrase research and analysis
• Budget management analysis
• Click through rate (CTR) analysis
• Goal and Return on Investment (ROI) conversion rate

PPC is about having your paid ads appearing on search engines for the keyphrases that best describe your business. Having a targeted PPC campaign tailored for your business and industry ensures that your paid marketing activity works and delivers the expected return on investment (ROI).