We are delighted to announce that Digital Six is the first Scottish based e-commerce company to partner with hybris – Europe’s leading provider of omni-channel commerce solutions. hybris has been ranked among the top enterprise e-commerce platforms by Forrester and Gartner and we are pleased to offer this unparalleled solution to leading Scottish retailers. This [...]

Google Webmaster Tools (GWT) has produced a useful video on the search queries report which highlights the keywords that visitors use when visiting your website. The video covers the main elements of the search queries report in terms of keyword: Impressions Average Position Clicks Click Through Rate (CTR) GWT search queries are important as they: highlight direct [...]

Google Analytics has been rather helpful by producing a whole range of dashboard, custom and advanced reports that can easily be added to your Google Analytics account.  There is no need for you to write any thing to generate these reports, all you have to do is be logged into your Google Analytic’s account and [...]

As we highlighted last year, Google is making moves by rolling out its anticipated Pay To Display In Google Shopping for the UK in the early part of this year.  Currently, UK ecommerce merchants display their products for free in Google but this will soon change with the introduction of Google’s Pay To Display Ads [...]

Multi-Channel Funnels in Google Analytics There have been a lot of updates recently in Google Analytics. Most useful is the introduction of various funnels and flows including Audience Visitor flow, Goal Flow and Multi Channel Funnels. In this blog we will cover one of the most important and useful elements of this update – Multi [...]